Winning Back Ridership in the Aftermath of COVID-19

Proving that mass transit can be safe and reliable is more critical than ever in winning over passengers.

One year following the start of the COVID-19 outbreak, health concerns and new commuting habits continue to threaten the transportation industry and its campaign to revive ridership. Addressing passengers’ fears about infection, social distancing and transmissions will be critical in winning back riders. At the same time, refocusing on the decades-old goal of making public transportation more reliable and convenient is especially urgent to prevent a car-led recovery that would trigger another disaster for public transport, cities and the environment.