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Powering Core Mass Transport Operations​​

Optibus is a cloud-native AI platform that brings much-needed innovation to the essential mobility mode at the heart of our cities: public transportation.

Optibus leverages a robust combination of artificial intelligence, advanced optimization algorithms and distributed cloud computing to make public transportation smarter, better and more efficient – and ultimately nourish freedom of movement and sustainable cities. 

A SaaS company founded in 2014, Optibus powers complex transit operations in more than 6,000 cities around the world, planning and scheduling the movement of vehicles and drivers to improve the quality and reliability of transit service and make operations more efficient.

Optibus has been recognized by the World Economic Forum as a Technology Pioneer and by Gartner as a Cool Vendor. It is headquartered in Tel Aviv and has offices in New York, San Francisco, London, Lisbon, Santiago, Berlin, Paris and São Paulo.

Join Our Team

It’s an exciting time to be at Optibus. We’re at the forefront of changes to mobility, which have a deep impact on people’s lives, the economy and our cities. We value good people that are smart and fun, and we’re a great place to work at. Check out our openings here

Our Customers

Optibus has been selected by the world’s leading transit providers in more than 6,000 cities around the world.


Optibus earns Gold EcoVadis Medal 2023!

Optibus proudly reveals its 2023 EcoVadis Rating, a testament to our dedication to sustainability. With a notable score of 70/100, we’ve earned the esteemed Gold EcoVadis Medal, placing us among the top 5 percent of companies assessed on our first attempt. This recognition underscores our commitment to environmental, social, and governance (ESG) practices. As we celebrate, Optibus remains committed to advancing sustainable business standards, expressing gratitude to our stakeholders for their invaluable contributions to this success. Together, we envision a future of responsible and impactful corporate practices.

Management

Amos Haggiag

Amos Haggiag

Amos cofounded Optibus in 2014, combining a deep understanding of mass transportation with a deep knowledge of math and computing. He was previously a senior software development engineer at Microsoft, where he led the design and development of large-scale personalization engines for online ads, search and personal assistants. Prior to his work at Microsoft, Amos designed machine learning algorithms for Siemens and for the audience engagement platform Collarity. He is the recipient of several prestigious math and technology awards, including the Intel Prize (for software engineering), the Elkin Prize (for information technology) and the Wolf Prize (for mathematics). Amos has a bachelor’s of science in mathematics and computer science from Ben-Gurion University.

Co-Founder and CEO
Eitan Yanovsky

Eitan Yanovsky

Eitan spearheads Optibus research and technology. He has extensive experience in development of complex software systems and leading R&D teams. Eitan has the passion to understand all aspects of the system, from the bits and bytes level up to the high level architecture, specializing in applying math to solve complex algorithmic problems. Eitan holds a B.Sc. in Mathematics and Computer Science with dean excellence from Ben-Gurion University and M.Sc. in Computer Science from Tel-Aviv University

Co-Founder and CTO
Jen Bentley

Jen Bentley

Jen Bentley is VP of global marketing business development, deploying a wide range of marketing and business development strategies and tactics to build brand awareness, interest and adoption of the Optibus platform.  Prior to joining Optibus, Jen was VP of global marketing for Veeva (NYSE:VEEV), a market leader in the vertical SaaS market.

SVP Global Marketing
Hilla Porat Goldshtein

Hilla Porat Goldshtein

Hilla leads Optibus’ Human Resources organisation, shaping our people strategy and organizational culture. Previously,  Hilla was VP HR for Bidalgo, held a series of HR roles at Applied Materials and was a diagnostician psychologist at Adam-Milo. During her career she planned, led and executed global HR strategies, led and coached HR teams, and focused on organizational growth & talent development. Hilla holds an MA in Organizational & Occupational Psychology, a BA in Psychology and a BA in Statistics, Magna Cum Laude, from Haifa university. She is also certified by the Tavistock Institute & Ofek in a psychoanalytic-systemic approach to organizational consultation and development.

Chief People Officer
Ram Greenberg

Ram Greenberg

Ram leads the Optibus product development. He has a wide experience in the product management field, software development, entrepreneurship and investment management. Ram’s experience includes software development at Microsoft, Co-founding Aniways – a contextual monetization solutions for messaging apps (technology acquired by Verizon), and managing an early stage private fund.

Ram holds an MBA from Tel-Aviv University and a B.Sc. in computer science from the Hebrew University, which he has graduated with honors.

Chief Product Officer
Uri Shalit

Uri Shalit

Uri leads the Optibus research and development. As the tenth employee to join Optibus, Uri has played a fundamental role in the development of each module and the recruitment of nearly every member of our R&D team. Prior to Optibus, Uri led teams at both Conduit and Alooma – his code has reached hundreds of millions of users around the world. Uri holds a B.Sc. in computer science from Ben Gurion University.

SVP R&D
Ronen Avraham

Ronen Avraham

Ronen leads Optibus LATAM team and business expansions in the region. Israeli born; he has been leaving in the region for the past 20 years. Ronen led the implementation of complex technology solutions for main telecommunication companies, as well as the introduction and commercialization of new products and services for several governments. With footprint in most countries, dominance in all local languages and cultures, and backgroung in both start up and blue chip companies,  he brings the ability to bridge the cultures and grow the business. He holds an executive MBA degree from Tel Aviv University.

General Manager LATAM
Ehud Rokach

Ehud Rokach

Ehud is a seasoned tech executive and entrepreneur with over two decades of experience as founder, CEO, and GM of multiple startups and businesses. Ehud’s background spans IT, Telecom, and Networking. Prior to joining Optibus, Ehud co-founded XtremIO, an IT infrastructure company and an innovator in Enterprise Flash Storage. Following its acquisition by EMC Ehud served as SVP and GM with Dell EMC, establishing XtremIO as market leader and growing its business to more than $Billion in revenue. Previously Ehud served as co-founder and CEO with Corrigent Systems and COO with Orckit Communications. Earlier in his career Ehud held engineering and operations positions with an elite technology unit of the Israeli ministry of defense.

Ehud holds a BSc. in Electrical Engineering (Summa Cum Laude) from the Technion, Israel, and an MBA (Cum Laude) from the Hebrew University, Jerusalem.

Chairman
Rotem Landa

Rotem Landa

With two decades of experience leading financial and business development activities in the technology sector, Rotem Landa joins Optibus after ten years at Yotpo. There, he was integral in transforming the company from an early stage start-up with thirty-five employees to a robust scale-up with a team of over one thousand. As CFO, he helped steer the company through its pre-IPO process, managed mergers and acquisitions, and led significant equity rounds. Prior to that, Rotem spent eight years within the high-tech group of PricewaterhouseCoopers (PwC), where he guided private and public tech companies through strategic financial processes.

Chief Financial Officer
Oded Tsamir

Oded Tsamir

Oded leads the product management and product operations teams at Optibus, where he oversees all product lines, shapes product strategy, and supports the transition of the public transport sector toward zero emissions. Additionally, Oded serves as a strategy mentor for aspiring product leaders as part of the Infinify Product Leadership Program.

Before his current role, Oded co-founded a medical device startup and spearheaded its R&D and product management from concept to realization. With extensive experience in the mobility, cybersecurity, and medical device sectors, Oded is passionate about developing exceptional products with great teams that can have a genuinely positive impact on people’s lives. He holds a B.Sc in Biomedical Engineering from Ben Gurion University of the Negev and a Master of Business Administration from Tel Aviv University.

VP Product
Waiching Wong

Waiching Wong

Waiching Wong is the Vice President of Customer Success, leading Optibus’s global Implementations, Customer Success, Global Services and Professional Services teams – responsible for driving customer impact and value on the Optibus platform. She joined Optibus in 2022, serving as the Director of Customer Success, North America. Waiching has wide-ranging experience in the transportation sector, starting as a local transportation planner, to advising Fortune 50 companies and the U.S. Department of Transportation, to leading partner success at Uber Transit. She is a proud alumna of the 2022 American Public Transportation Association’s Executive Leadership program. Waiching graduated from Cornell University with a Masters in City and Regional Planning, and the University of California, Berkeley with a BA in Political Economy.

VP Global Customer Success